The B2B industry is a tough place, and everybody knows that. It takes more time and money for a B2B company to establish in the market than a B2C organization.
The reason is simple—stakes are too high in B2B.
One wrong decision can not only affect but can change the fate of an entire company. This is why it’s harder to sell to a B2B prospect.
Read ahead to learn more about bulk emailing, its benefits, and how to do it properly.
What is Bulk Emailing
Bulk emailing is the practice of sending emails to a large group of recipients. It’s mainly used for marketing purposes to sell a product or service.
When sent before the first contact with prospects/customers, bulk emails are called cold emails.
Is Bulk Emailing Relevant?
Sometimes, it’s just about pushing leads/prospects up the sales cycle. Now, the question is, does bulk emailing help with that?
According to Hubspot Blog Research, 64% of B2B marketers found email marketing as an effective business strategy in 2021.
If you can be consistent (and follow the DOs & DON’Ts), bulk emailing can help in creating a loyal audience base. Once you do that, you can use mass emailing to directly increase sales.
The same Hubspot research also says any new product and feature announcement emails get a higher click-through rate than regular emails.
As you can see, the statistics say it all.
Yes, sending bulk emails is still a relevant practice. If done properly, it can bore you great results.
Benefits of Sending Bulk Emails
Larger Audience Base
When it comes to successfully running a business, reaching out to the best place to advertise a business larger audience base is everything. Having a huge number of leads can be a game-changer for both B2B and B2C organizations.
Using an AI-based cold email tool, you can send thousands of bulk emails in one day. Such tools also provide automated follow-ups.
By creating effective sequences, you can automate your follow-ups. These, in the long run, prove to be highly beneficial for bagging responses from potential customers.
This is how sending bulk emails can play a significant role in expanding your audience base. You can create a large customer base within a couple of months by using AI-generated tools for sending mass emails.
The goal of every business organization is to attract customers—the methods are either outbound or inbound.
Inbound tactics like blogging and YouTube videos take a lot of time. And, without a proper market presence, tactics like webinars or seminars don’t work well.
Although outbound strategies don’t take as much time as inbound ones, these are costly marketing tactics. Be it Facebook & Google ads or print ads; it takes a lot of money to yield any result.
This is where bulk emailing comes in handy over traditional marketing strategies. With just a few tools/software and a small team, any marketer can send bulk emails to increase ROI.
Generate More Leads
Small-scale/new businesses need to generate more leads in order to grow, but lead generation has always been a challenging arena for the B2B industry.
Traditional lead generation methods, such as direct mail and referral networks, take longer to generate leads. And when they do, the result is only a few prospects.
Cold calling, on the other hand, can get you many leads. But it’s 2023, and the majority of B2B prospects repel from unsolicited calls.
However, there is a solution. The above problems of traditional lead generation tactics can be resolved by bulk emailing. With this tactic, you can not only target 1000s of leads but also follow up with the help of AI to convert them in time.
Marketing strategies such as Facebook and Google ads and print ads are very generic ways of marketing. While these tactics work like magic for B2C sales, they don’t work for B2B prospects. Because there are many factors involved in a B2B sale—company size, number of employees, multiple decision-makers, etc.
This is why it is so important to go for a personalized marketing strategy like emailing for B2B sales. On top of that, if you use AI-based tools, you automate the personalization as well. So, you are not only sending 1000s of emails, but you are sending personalized pitches as well.
Besides increasing your Click-through-rate, personalized email marketing can also improve your conversion rate significantly.
High ROI (Return on Investment)
What’s the point of running a business, if not a higher ROI?
ROI means Return on Investment. In simpler words, it’s the profit you get after earning back your invested capital.
Inbound marketing strategies like content marketing are the best way to get a higher ROI without investing large amounts. But, the downside of these strategies is they take a minimum of 6 to 12 months to get you results.
Bulk emailing, on the other hand, provides a quick remedy to your finances. If you are a beginner in the industry and have a small budget, go for bulk emailing.
All you need to do is create a small team and subscribe to email marketing software. This tactic is guaranteed to get you a higher ROI if you follow the DOs & DON’Ts.
How to Send Bulk Emails?
There are several ways you can send bulk emails. Some of the popular ways are:
- Mail Merge
- Email Marketing Software
Mail merge is a feature available in many data processing apps/software. It lets you connect an email template with a spreadsheet/CSV document/data source so that the template converts into a personalized email when it reaches the recipient’s inbox.
It is an awesome feature when you want to send a word-doc across to your employees or invitations to guests. But, it’s not the ideal solution to send marketing emails.
The mail merge features lack
If you want to use Gmail to send bulk emails, you need to install the Google Workspace extension and add mail merge. But the limit is less than 500 emails within 24 hrs. And, other problems, such as high bounce rates and spam rates, will persist if you use Mail Merge and Gmail or similar methods.
The industry-approved way of sending bulk emails is Email Marketing Software. Here’s how you can send bulk emails using emailing software.
- Subscribe for an email marketing software
- Connect your email account with the software
- Import your contacts (email list) as a CSV file
- Compose a personalized email body with custom fields
- Schedule the send time depending on the recipient’s time zone
Tips to Land Your Bulk Emails In Inbox
Bulk emails are a risky affair. If you don’t follow the DOs & DON’Ts, you might end up blacklisted by ISPs and have a broken reputation forever. So, here are some tips for doing bulk emailing the right way.
Divide and Sell
Yep, that’s the motto. Divide your email volume into small sections. If necessary, segment the email list according to time zone or other parameters. But, don’t forget to divide the volume.
Always send 50 or less number of emails from one address. Email marketing software such as Smartlead lets you add unlimited email accounts and send only a few emails from one address so that your marketing messages don’t end up in the junk folder.
Use a tool that lets you add multiple sender addresses. This will help you maintain a good email reputation.
Cross-Check the Email Body
If you are a B2B marketer, forget about HTML-based email bodies. Always write regular text-based emails. Once you are done writing, check if you have any spam-trigger words such as 100%, Discount, Buy Today, Money, XXX, Earn $, etc.
Here are a few more things that you must keep in mind while writing an email body like an interesting subject line and the pain points.
- An interesting subject line
- A good opening line
- You are not pitching in the opening line
- You are proving value in the email
- You are not asking for favors
- You are focusing on the recipient’s pain points
Protect Emails From Spam Filters with SPF, DKIM & DMARC Authentication
If you aspire to be a successful email marketer, don’t forget to do SPF, DKIM & DMARC authentication.
SPF stands for Sender Policy Framework. This email authentication method sends email messages on your domain’s behalf and protects you from spam filters. It creates a record of all the authorized email servers in your Domain Name System (DNS) and secures your email marketing process.
DKIM stands for DomainKeys Identified Mail, and DMARC for Domain-based Message Authentication, Reporting & Conformance. The former adds a digital signature to your domain, and the latter provides domain-level protection.
Don’t Forget to Add Unsubscribe Link
An “unsubscribe link” is not just an ethical step in email marketing; it’s a law. If you are not adding an unsubscribe link to your bulk emails, you are violating the CAN-SPAM Act.
In easier words, you are illegally sending emails.
So, to run a successful email marketing campaign, don’t forget to add a nice and clear unsubscribing option. If the recipient doesn’t want your message in their inboxes, they must be able to achieve that.
The email marketing industry earned $9.68 billion in revenue in 2022. This year, the revenue is expected to cross $10 billion. And, the amount will only increase.
From one marketer to another, I suggest you hop on this billion-dollar revenue train. If you want a high ROI, it’s high time for you to start sending bulk emails.
With that, I bid you farewell.
All the best for your upcoming campaigns!