List of Luxury Brands Endorsed by Blackpink

Blackpink isn’t just a K-pop girl group—they’re a global phenomenon. Since their debut in 2016, Jisoo, Jennie, Rosé, and Lisa have taken the world by storm with their catchy songs, flawless dance moves, and a “girl-crush” vibe that resonates with fans everywhere. Known as Blinks, their dedicated fanbase spans the globe, from Seoul to Los Angeles, and their influence has made them icons not just in music but in fashion too. A huge part of Blackpink’s appeal comes from their partnerships with high-end luxury brands, turning the quartet into some of the most sought-after ambassadors in the industry. With deals from Chanel, Dior, Celine, and Tiffany & Co., Blackpink’s members have become the faces of global fashion, boosting their own stardom while reshaping how luxury brands connect with younger audiences. Let’s dive into their journey, their impact, and the brands they’ve partnered with in 2025—around 1200-1500 words of straightforward storytelling.

From Seoul to Global Stardom: Blackpink’s Rise

Blackpink burst onto the scene in August 2016 with their debut single album Square One, featuring hits like “Boombayah” and “Whistle.” Formed by YG Entertainment, the group—consisting of Jisoo, Jennie, Rosé, and Lisa—quickly became known for their powerful vocals, synchronized choreography, and bold fashion sense. By 2018, their song “Ddu-Du Ddu-Du” broke records as the first K-pop girl group music video to hit 1 billion views on YouTube, a milestone that cemented their global appeal. Fast forward to 2025, and Blackpink has solidified their status as one of the biggest K-pop acts ever, with over 92 million YouTube subscribers, 53 million Instagram followers (@blackpinkofficial), and a combined 2 billion streams on Spotify for their discography, including albums like The Album (2020) and Born Pink (2022).

Their influence isn’t just musical—Blackpink’s members have become fashion icons, blending high-end luxury with streetwear in a way that resonates with fans worldwide. In 2025, they’re not just performers; they’re trendsetters, with each member commanding a massive individual following—Jennie at 80 million Instagram followers, Lisa at 100 million, Rosé at 75 million, and Jisoo at 77 million. This reach has made them prime targets for luxury brands looking to tap into their global fanbase, known as Blinks, who eagerly follow their every move, from concert outfits to red-carpet looks.

Why Luxury Brands Love Blackpink

Blackpink’s appeal to luxury brands is no accident. Their mix of charisma, style, and global influence makes them the perfect ambassadors for high-end labels aiming to connect with younger audiences. In 2025, the luxury market is increasingly focused on Gen Z and Millennials, who make up 60% of luxury purchases, according to industry trends. Blackpink’s members, all in their late 20s, embody the youthful, trendsetting vibe these brands crave, while their massive social media presence—over 300 million combined followers—offers unparalleled reach.

Each member brings something unique to the table. Jisoo’s elegant charm, Jennie’s edgy sophistication, Rosé’s chic simplicity, and Lisa’s bold street style allow them to represent a wide range of luxury aesthetics. When Jisoo posts a Dior look or Lisa models a Celine bag, their posts can generate millions of likes and comments in hours, driving sales and brand buzz. For example, a 2025 Instagram post of Jennie in a Chanel dress got 6 million likes in 24 hours, with fans flooding the comments with “I need this!” These partnerships aren’t just about visibility—they’re about authenticity. Blinks trust Blackpink’s style choices, making their endorsements feel genuine and driving real demand.

Jisoo: The Elegant Face of Dior

Jisoo, Blackpink’s eldest member at 30 years old in 2025, has been Dior’s global fashion and beauty ambassador since 2021, making her the brand’s first-ever South Korean global ambassador. This partnership has grown stronger over the years, with Jisoo fronting major campaigns and embodying Dior’s timeless elegance. In 2025, she remains a key figure for the luxury house, appearing in their Spring/Summer 2025 campaign, where she modeled a floral-embroidered gown that became a viral sensation, racking up 4 million likes on Instagram.

Jisoo’s journey with Dior started with beauty—she was the face of the Dior Addict lipstick collection in 2021, showcasing shades that sold out in South Korea within days. Since then, she’s walked the runway at Dior’s Paris Fashion Week shows, including the 2024 Fall/Winter event, where her sleek black dress look got 3 million views on TikTok. She’s also a regular at Dior’s front row, often spotted alongside celebrities like Natalie Portman. In 2025, Jisoo collaborated on a limited-edition Dior handbag, the Lady Dior CR, featuring her initials and a minimalist design that reflects her sophisticated style. The bag, priced at $5,000, sold out online in hours, proving her influence in the luxury market.

Her partnership with Dior isn’t just about fashion—it’s a cultural bridge. Jisoo’s role has helped Dior connect with Asian markets, especially South Korea, where K-pop drives trends. A 2025 Dior beauty campaign featuring Jisoo and their new foundation line generated 5 million engagements across platforms, with Blinks praising her “flawless” look. For Jisoo, working with Dior has elevated her status as a global style icon, likely earning her $2 million annually from the deal.

Jennie: Chanel’s Edgy Muse

Jennie, Blackpink’s 29-year-old rapper and solo artist, has been a Chanel ambassador since 2018, a role that fits her bold, chic aesthetic. In 2025, she continues to be one of Chanel’s most prominent faces, fronting campaigns and walking runways for the luxury house. Her partnership kicked off with the Coco Neige collection, and she’s since starred in ads for Chanel No.5 L’Eau and the 2025 Spring/Summer Ready-to-Wear line, where her black tweed ensemble got 7 million likes on Instagram.

Jennie’s most notable Chanel moment came in 2020 when she designed the Jennie by Chanel capsule collection for Chanel Korea’s Fall/Winter line. The collection reimagined classic Chanel pieces—like tweed jackets and pearl necklaces—with a modern, edgy twist, selling out in boutiques across Asia. In 2025, she collaborated on a new Chanel handbag, the Jennie 22, a sleek mini bag that retails for $4,500 and has a waitlist of thousands. A 2025 campaign video of Jennie modeling the bag in Paris got 4 million views on YouTube, with fans rushing to buy it.

Her influence extends beyond campaigns—Jennie’s Chanel looks at events like the 2024 Met Gala, where she wore a custom gold gown, sparked global trends, with “Jennie Chanel” trending on X for days. Her deal with Chanel likely earns her $3 million a year, reflecting her value to the brand. For Chanel, Jennie’s edgy sophistication helps them stay relevant to younger audiences, while Jennie gains prestige as a fashion trailblazer.

Rosé: Saint Laurent’s Chic Ambassador

Rosé, at 28 years old in 2025, has been Saint Laurent’s global ambassador since 2020, a partnership that perfectly matches her elegant, minimalist style. In 2025, she remains a key figure for the French luxury house, representing the brand across Asia and beyond. Her role began with the Fall/Winter 2021 campaign, where she modeled sleek black dresses and leather jackets, embodying Saint Laurent’s cool, sophisticated aesthetic. The campaign, shot by creative director Anthony Vaccarello, got 3 million views on Instagram, with fans praising her “effortless” vibe.

In 2022, Rosé collaborated with Vaccarello on a 10-piece capsule collection inspired by her campaign looks, featuring tailored blazers and metallic accessories. In 2025, she launched a new Saint Laurent capsule, the Rosé Noir Collection, with 15 pieces including a $2,000 leather mini skirt that sold out in days. She also walked the runway for Saint Laurent’s Spring/Summer 2025 show at Paris Fashion Week, where her all-black ensemble with a sheer blouse got 2 million likes on Instagram. Rosé’s deal with Saint Laurent likely nets her $2 million a year, a reflection of her growing influence in fashion.

For Saint Laurent, Rosé’s chic persona helps them appeal to younger luxury buyers, while Rosé gains a platform to showcase her evolving style. Her appearances at events like the 2024 LACMA Art + Film Gala in Saint Laurent designs keep the brand in the spotlight, proving her value as an ambassador.

Lisa: Celine’s Trendsetting Star

Lisa, Blackpink’s 28-year-old lead dancer and “fashion icon,” has been a global ambassador for Celine since 2020, a role that has solidified her as a trendsetter. In 2025, she continues to shine for the French brand, appearing in their Winter 2025 campaign, where she modeled a $3,000 leather jacket and aviator sunglasses, earning 5 million likes on Instagram. Her 2022 runway debut at Celine’s Fall/Winter show in Paris was a milestone, and she’s since walked in their 2024 Spring/Summer show, wearing a minimalist white dress that sparked a trend among Blinks.

Lisa also collaborated with Celine on the celinExLisa capsule collection in 2021, featuring bags and accessories that sold out in hours. In 2025, she launched a new celinExLisa handbag, the Lisa Triomphe, priced at $2,800, which has a waitlist of thousands. Beyond Celine, Lisa is a global ambassador for Bulgari and MAC Cosmetics, promoting their 2025 jewelry and makeup lines, respectively. A MAC campaign featuring Lisa with a bold red lip got 4 million views on YouTube, showing her influence in beauty. Her deals likely earn her $4 million annually, reflecting her status as Blackpink’s most followed member at 100 million Instagram followers.

Lisa’s trendsetting style helps Celine and other brands reach younger audiences, while her partnerships elevate her as a global fashion icon. Her ability to blend high fashion with streetwear makes her a versatile ambassador.

Blackpink as Tiffany & Co. Ambassadors

Since 2020, all four Blackpink members have been global ambassadors for Tiffany & Co., a partnership that continues to thrive in 2025. Their collaboration began with the Tiffany HardWear digital campaign, and in 2021, they performed “How You Like That” in Tiffany-designed looks for the T1 collection launch, a global event that got 10 million views online. In 2025, Blackpink starred in Tiffany’s Lock campaign, showcasing the brand’s new diamond necklaces. The campaign video, featuring the group in sleek black outfits, hit 8 million views on YouTube, with fans rushing to buy the $5,000 pieces.

Tiffany benefits from Blackpink’s youthful energy, using their influence to attract Gen Z and Millennials, who now make up 65% of their customer base. For Blackpink, the partnership adds a layer of luxury to their image, likely earning them $2 million collectively each year. Their ability to make high-end jewelry feel trendy and accessible keeps Tiffany relevant in a competitive market.

Other Notable Brand Deals

Blackpink’s members have a wide range of endorsements beyond their main luxury partnerships:

• Lisa: Adidas, Penshoppe, AIS Thailand, Chivas, and Shopee, with a 2025 Chivas campaign getting 3 million engagements.
• Jisoo: Adidas, Pepsi, Samsung, PUBG Mobile, and Shopee, with a 2025 Samsung ad earning 2 million views.
• Jennie: Calvin Klein, Dior, Tiffany & Co., Adidas, and Sprite Korea, with a 2025 Calvin Klein shoot getting 5 million likes.
• Rosé: Adidas, with a 2025 campaign for their new sneakers generating 4 million engagements.

These deals collectively earn each member $2-4 million annually, showcasing their broad appeal across fashion, tech, and lifestyle brands.

Why Blackpink’s Partnerships Work

Blackpink’s luxury brand partnerships are a win-win, driving social buzz, sales, and global reach. When Jisoo wears a Dior gown or Jennie models a Chanel bag, their posts can generate millions of engagements in hours—Jennie’s 2025 Chanel post got 6 million likes, while Lisa’s Celine campaign hit 5 million. These numbers translate to real sales; Dior reported a 15% sales spike in South Korea after Jisoo’s 2025 campaign, and Tiffany saw a 20% increase in T1 collection sales after Blackpink’s event.

Their appeal to Gen Z and Millennials is a key factor—65% of luxury buyers in 2025 are under 35, and Blackpink’s relatable personalities and trendsetting style make them trusted voices for these demographics. Their global reach—92 million YouTube subscribers and 53 million Instagram followers—helps brands expand into new markets, especially in Asia, where K-pop dominates. By aligning with Blackpink, brands like Chanel and Dior stay true to their luxury image while reaching mass audiences, a balance that keeps their partnerships thriving.

Looking Ahead: Blackpink at the Peak

In 2025, Blackpink remains a force in music and fashion, with their luxury brand deals cementing their status as global icons. Jisoo, Jennie, Rosé, and Lisa continue to redefine what it means to be K-pop stars, blending music with high fashion in a way that resonates worldwide. As they prepare for a 2025 world tour—rumored to include stops in 20 cities—their influence shows no signs of slowing down. For luxury brands, Blackpink is a gateway to younger, global audiences, and for Blinks, they’re a source of inspiration, proving that style, talent, and hard work can take you to the top.