Brands Endorsed by Cristiano Ronaldo 2025

Born on February 5, 1985, in Funchal, Madeira, Portugal, Cristiano Ronaldo has become a name synonymous with excellence in football and beyond. From his humble beginnings in a working-class family to becoming one of the greatest footballers of all time, Ronaldo’s journey is a testament to talent, hard work, and an unyielding drive to succeed. At 40 years old in 2025, he’s not just a sports legend—he’s a global brand, a cultural icon, and a powerhouse in the advertising industry. With a net worth of $600 million, Ronaldo’s influence stretches far beyond the pitch, making him one of the most sought-after figures for brands worldwide. Let’s dive into Ronaldo’s story, his monumental worth in advertising, and the brands that have fueled his off-field success—around 1200-1500 words of straightforward storytelling.

From Funchal to Football Stardom

Cristiano Ronaldo dos Santos Aveiro grew up in a modest home in Funchal, where his mother worked as a cook and his father as a gardener and part-time kit man for a local football club. Sharing a room with his siblings, Ronaldo’s childhood was far from glamorous, but his love for football was clear early on. By 12, he left Madeira to join Sporting CP’s youth academy in Lisbon, a move that marked the start of his ascent to greatness. He made his senior debut for Sporting in 2002, catching the eye of Manchester United, where he signed in 2003 at just 18 years old.

Ronaldo’s career trajectory is nothing short of legendary. He won three Premier League titles and a Champions League trophy with Manchester United before moving to Real Madrid in 2009 for a then-record $94 million transfer fee. At Madrid, he became the club’s all-time leading scorer, netting 450 goals in 438 appearances and winning four more Champions League titles and two La Liga trophies. After stints with Juventus and a return to Manchester United, he joined Al-Nassr in Saudi Arabia in 2023, where he continues to play at 40, scoring 94 goals in 104 matches as of early 2025. With 900 career goals, five Ballon d’Or awards, and a record as Portugal’s all-time leading scorer, Ronaldo’s on-field legacy is unmatched.

But Ronaldo’s impact goes far beyond football. His chiseled physique, charismatic personality, and global appeal have made him a marketer’s dream, turning him into one of the most influential figures in advertising. With over 985 million followers across social media platforms like Instagram, X, and YouTube in 2025, Ronaldo commands a massive audience that brands are eager to tap into.

Ronaldo’s Worth in the Advertising Industry

In 2025, Ronaldo’s worth in the advertising industry is nothing short of staggering. His global recognition, massive social media following, and universal appeal make him a one-man marketing machine. Forbes estimates that he earns $60 million annually from endorsements alone, a figure that has held steady in recent years, contributing to his $600 million net worth. A single sponsored Instagram post from Ronaldo can fetch up to $2 million, thanks to his 600 million followers on the platform—the most of any individual. This kind of influence has made him the top-earning athlete in the world in 2024, with total earnings of $260 million, including his $200 million annual salary from Al-Nassr.

Ronaldo’s appeal in advertising isn’t just about numbers—it’s about his brand. Known for his dedication to fitness, relentless work ethic, and trendsetting style, he resonates with a wide audience, from young football fans to luxury consumers. Brands in sports, fashion, health, and lifestyle see him as the perfect ambassador to elevate their image. His ability to seamlessly integrate products into his life—whether he’s wearing a new pair of boots or sipping a sports drink—makes his endorsements feel authentic, driving sales and brand visibility. For example, when Ronaldo moved to Juventus in 2018, the club sold 520,000 jerseys in 24 hours, a testament to his marketability.

Brands Endorsed by Ronaldo: A Diverse Portfolio

Ronaldo’s endorsement portfolio is a who’s-who of global brands, spanning sportswear, luxury, health, tech, and more. Let’s explore some of his most notable partnerships and how they’ve shaped his advertising legacy.

Nike: A Lifetime Bond

Ronaldo’s partnership with Nike, which began in 2003 when he joined Manchester United, is the cornerstone of his endorsement career. By 2016, Nike signed him to a lifetime deal reportedly worth $1 billion, making him the third athlete—after Michael Jordan and LeBron James—to secure such an agreement with the sportswear giant. In 2025, Nike pays Ronaldo around $24 million annually, a figure that reflects his enduring value to the brand.

The collaboration has produced the iconic CR7 line, including the Mercurial Superfly CR7 football boots, which are among the most popular in the sport, worn by stars like Neymar and Kylian Mbappé. Ronaldo’s signature boots, apparel, and accessories consistently sell out, with the 2022 Nike Zoom Mercurial Superfly 9 Elite CR7 FG release celebrating his legacy and generating millions in sales. A 2025 Instagram post of Ronaldo wearing the latest CR7 boots garnered 5.6 million engagements, showing his ability to drive brand visibility. Nike benefits from Ronaldo’s global fanbase, while Ronaldo leverages the company’s marketing power to cement his status as a fashion and fitness icon. This partnership remains one of the most successful in sports marketing history.

Herbalife: Championing Health and Wellness

Since 2013, Ronaldo has been an ambassador for Herbalife, a health and nutrition company focused on wellness and sports performance. In 2025, this partnership continues to thrive, with Ronaldo promoting Herbalife24 CR7 Drive, a sports drink he helped develop to support athletes’ hydration and performance. “It helps me stay at my best,” Ronaldo said in a 2024 campaign video, where he’s seen sipping the drink during a training session.

Herbalife benefits from Ronaldo’s image as a peak athlete who prioritizes fitness, positioning their products as a go-to for health-conscious consumers. The partnership, renewed in 2018 for three years and again in 2021, likely earns Ronaldo $5 million annually. A 2025 Herbalife ad featuring Ronaldo training with the drink got 2 million views on YouTube, showing how his endorsement can amplify a brand’s reach in the wellness space.

TAG Heuer: Precision and Luxury

Ronaldo has been with TAG Heuer, a Swiss luxury watchmaker, since 2014, serving as their global ambassador. In 2025, this collaboration remains strong, with Ronaldo promoting the brand’s watches as symbols of precision and excellence—qualities he embodies on the pitch. He even designed the TAG Heuer Formula 1 CR7, a sleek timepiece that reflects his bold style. A 2024 campaign video of Ronaldo wearing a TAG Heuer watch while training in Dubai racked up 1 million views, highlighting his appeal in the luxury market.

TAG Heuer benefits from Ronaldo’s association with success and performance, traits that resonate with their high-end clientele. For Ronaldo, the partnership aligns with his sophisticated off-field persona, adding a touch of elegance to his brand. This deal likely nets him $3 million a year, a testament to his value in the luxury space.

Clear Shampoo: Grooming with Confidence

Since 2014, Ronaldo has been an ambassador for Clear Shampoo, an anti-dandruff brand owned by Unilever. In 2025, he continues to promote Clear Men, with a focus on their Clear Men Legend by CR7 shampoo, launched in 2020 for men who style their hair often. “It keeps my hair healthy,” Ronaldo said in a 2024 ad, where he’s seen styling his hair post-training. The ad, shared across Instagram and YouTube, got 3 million views, showing his influence in personal care.

Clear benefits from Ronaldo’s image as a well-groomed athlete, appealing to men who want to look their best. For Ronaldo, the partnership reinforces his role as a style icon, likely earning him $2 million annually. The collaboration’s success lies in its alignment with Ronaldo’s commitment to fitness and appearance, making it a natural fit.

Garena Free Fire: Gaming Meets Football

In 2020, Ronaldo partnered with Garena Free Fire, a popular battle royale game, to launch the “Operation Chrono” event. In 2025, this collaboration is still celebrated, with Ronaldo’s in-game character, Chrono, remaining a fan favorite. The event allowed players to collect items and rewards while helping Ronaldo’s character save the world, blending football with gaming in a way that resonated with millions. A 2025 throwback post on Free Fire’s YouTube channel about the event got 1 million views, showing its lasting impact.

The partnership boosted Free Fire’s popularity, attracting millions of new players, while Ronaldo tapped into the gaming community, earning around $1 million from the deal. It’s a smart move for Ronaldo, who continues to diversify his endorsements across industries.

American Tourister: Traveling in Style

Since 2018, Ronaldo has been a brand ambassador for American Tourister, a luggage brand under Samsonite. In 2025, he still promotes their products, often seen using their suitcases during his travels. The CR7 Capsule Collection, launched as part of the collaboration, features colorful suitcases and backpacks that sold out quickly. A 2025 Instagram post of Ronaldo with an American Tourister bag in Dubai got 2 million likes, showing his appeal in the travel and lifestyle space.

This partnership aligns with Ronaldo’s jet-setting lifestyle—he’s often traveling between Saudi Arabia, Portugal, and vacation spots like the Maldives. For American Tourister, Ronaldo’s global fame helps reach younger audiences, likely earning him $1 million a year. The collaboration highlights his knack for connecting with brands that fit his personal story.

Binance: Diving into the Digital Space

In 2022, Ronaldo entered the crypto world with a multi-year NFT partnership with Binance, a leading cryptocurrency exchange. In 2025, this collaboration continues, with Ronaldo promoting Binance’s NFT collections tied to his football legacy. A 2024 NFT drop featuring moments from his career sold out in hours, generating $5 million in sales. “It’s a new way to connect with fans,” Ronaldo said in a 2024 campaign video, which got 1 million views on X.

Binance benefits from Ronaldo’s massive following, while Ronaldo earns around $2 million annually and gains exposure in the tech space. This partnership shows his willingness to embrace new trends, keeping his brand relevant in a digital age.

Other Notable Endorsements

Ronaldo’s portfolio is vast, including brands like:

• Herbalife: A health and wellness brand he’s endorsed since 2013, promoting their sports drink CR7 Drive.
• Altice Portugal: A telecom company he’s worked with since 2015, connecting with his Portuguese roots.
• LiveScore: A sports app he’s been an ambassador for since 2021, often featured in campaigns around major tournaments.
• Louis Vuitton: A 2022 campaign with Lionel Messi, photographed playing chess, earned Ronaldo $2.34 million and got 10 million engagements online.
• Therabody: A fitness tech brand he promotes, with a 2025 post generating 5 million engagements on Instagram.

These deals collectively earn Ronaldo $60 million a year, showcasing his ability to appeal across industries—from sports and tech to luxury and wellness.

Brands Owned by Ronaldo: Building a Business Empire

Beyond endorsements, Ronaldo has built his own business empire under the CR7 brand, which includes:

• CR7 Footwear, Underwear, Denim, and Fragrances: Launched in 2013, these lines offer stylish products reflecting Ronaldo’s taste, earning him $10 million annually.
• Pestana CR7 Lifestyle Hotels: A partnership with Pestana Hotel Group, with locations in Madeira, Lisbon, Madrid, Marrakesh, and New York’s Times Square, generating $5 million yearly.
• CR7 Fitness: Gyms in Portugal and Spain, focusing on wellness and training, adding $2 million to his income.
• Insparya: A hair transplant clinic where Ronaldo owns a 50% stake, contributing $1 million annually.

These ventures, combined with investments in real estate—like a $20 million villa in Madrid and a $15 million apartment in New York—show Ronaldo’s entrepreneurial spirit, adding $20 million to his yearly earnings.

Why Ronaldo Is a Marketing Powerhouse

Ronaldo’s popularity in advertising comes down to a few key factors. His global fanbase—985 million followers across platforms in 2025—gives brands unmatched reach. A single post can generate millions of engagements, like his 2025 Therabody ad with 5.6 million interactions. His dedication to fitness and healthy living makes him a natural fit for brands like Herbalife, while his style and success resonate with luxury labels like TAG Heuer and Louis Vuitton. He’s also selective, often choosing brands that align with his values, though past endorsements—like Coca-Cola in 2006—have sparked debate when they clashed with his later health-focused image.

Looking Ahead: Ronaldo at 40

At 40, Ronaldo remains a dominant force in football and advertising. Playing for Al-Nassr, he’s still breaking records, and his endorsement deals show no signs of slowing down. His CR7 brand continues to grow, with plans for new hotel openings in 2026. Fans eagerly await whether Cristiano Jr., also a Nike ambassador, will join his father on the pitch one day, but for now, Ronaldo’s legacy as a marketing colossus and football legend is secure. His journey from Funchal to global stardom proves that with talent and hard work, you can conquer both the pitch and the boardroom.