#IdeaGen&Val

Discovering an unmet market need is like striking gold for startups. Solving a real pain point customers face better than anyone else unlocks product-market fit and drives growth. But how do you systematically uncover gaps competitors are missing? It takes deliberate research and analysis. Immersing yourself in your target customer’s world reveals their unspoken frustrations.

You’ve come up with a brilliant business idea. Now how do you know if it’s actually viable? Validating your startup concept is crucial to avoid wasting time and money building something no one needs. Whether you’re still in the early ideation stage or have already launched, testing your assumptions is key. Follow these 12 methods