Generative AI has redefined how people discover information. A growing share of search activity now happens inside AI systems such as ChatGPT, Gemini, and Perplexity. Users are receiving complete answers instantly, often without visiting a website. This shift has created a new frontier for marketers known as GEO (generative engine optimization) or large language model
B2B marketplaces have transformed how businesses connect and transact with each other online. These digital platforms bring together diverse buyers and sellers, creating efficient ecosystems for wholesale transactions, supply chain management, and business procurement. Whether you call them trading platforms, B2B catalogs, or sourcing websites, these marketplaces continue to reshape commerce in profound ways. Recent
92% of companies now integrate PPC data into their SEO campaigns, according to a 2025 survey by Digital Marketing Insightsβa jump from 86% just a few years ago. This isnβt a passing trend; itβs a seismic shift in how businesses approach digital marketing. Why the surge? The answer lies in the synergy. SEO builds organic
Video marketing maybe isn’t a non-negotiable element of any successful business strategy, but it’s getting close. With more and more consumers turning to video for information, entertainment, and social connection, businesses that don’t incorporate video marketing just might get left behind. What specific video advertising trends, tools, and strategies should startups embrace to make their
Consumers are becoming increasingly aware of environmental issues and expect businesses to take responsibility for their impact on the planet. This shift in customer behavior demands that businesses reconsider how they include sustainability in their marketing efforts. A well-executed, environmentally-conscious approach can not only build brand loyalty but also demonstrate your commitment to social responsibility.