10 Books Every B2B Marketing Strategist Should Read

marketing strategist books

B2B marketplaces have transformed how businesses connect and transact with each other online. These digital platforms bring together diverse buyers and sellers, creating efficient ecosystems for wholesale transactions, supply chain management, and business procurement. Whether you call them trading platforms, B2B catalogs, or sourcing websites, these marketplaces continue to reshape commerce in profound ways. Recent

Video Marketing Trends in 2025: What Startups Need to Know

video marketing trends 2025

Video marketing maybe isn’t a non-negotiable element of any successful business strategy, but it’s getting close.  With more and more consumers turning to video for information, entertainment, and social connection, businesses that don’t incorporate video marketing just might get left behind. What specific video advertising trends, tools, and strategies should startups embrace to make their

How to Integrate Environmental Concerns into Your Marketing Strategy

Environmental concerns in marketing

Consumers are becoming increasingly aware of environmental issues and expect businesses to take responsibility for their impact on the planet. This shift in customer behavior demands that businesses reconsider how they include sustainability in their marketing efforts. A well-executed, environmentally-conscious approach can not only build brand loyalty but also demonstrate your commitment to social responsibility.

How to build a successful digital marketing agency from scratch: a step-by-step guide

digital marketing agency

You may ask, โ€œHow can I build a successful digital marketing agency from scratch? The global market is indeed moving online. According to recent market reports, The global digital marketing market is expected to reachย between $442 billion and $786.2 billionย in 2024, depending on the source.ย This is a growing industry, with a compound annual growth rate