FaZe Rug Net Worth and Wealth Analysis

• Estimates range from $4 million (Sportskeeda Wiki, 2024) to $16.65 million (Net Worth Spot, 2024). A higher estimate of $22 million (StartupBooted, 2025 projection) is speculative and not fully substantiated.
• FaZe Rug’s wealth comes from YouTube ad revenue, brand sponsorships, merchandise sales, real estate investments, FaZe Clan ownership, and ventures like 1UP Candy.
• Starting with Call of Duty gameplay videos, he expanded into vlogs and pranks, joined FaZe Clan as a co-owner, and diversified into business ventures and investments.

This long-form article provides a comprehensive look at FaZe Rug’s net wealth, detailing his income streams, assets, investments, and the factors contributing to his financial success, while addressing discrepancies in reported figures using only authentic data.

Brian Rafat Awadis, better known as FaZe Rug, is an American YouTuber, gamer, and social media influencer born on November 19, 1996, in San Diego, California. Rising to fame through his YouTube channel, which boasts 27.6 million subscribers and over 9.73 billion views, FaZe Rug has transformed from a gaming content creator into a business mogul. As a co-owner of FaZe Clan, he has built a diversified financial portfolio. This analysis focuses on his net wealth, exploring how he amassed his fortune, the assets contributing to it, and the authenticity of reported figures.

FaZe Rug’s Net Worth: Breaking Down the Numbers

Estimating FaZe Rug’s net worth is complex due to varying sources, speculative valuations, and unreported financial details. Below, we analyze the most credible estimates as of 2024, prioritizing authentic data:

• Sportskeeda Wiki (2024): Reports FaZe Rug’s net worth at $4 million, based on YouTube earnings, brand endorsements, and FaZe Clan involvement.
• Net Worth Spot (2024): Estimates $16.65 million, factoring in YouTube revenue, sponsorships, and other ventures. This source also estimates that the FaZe Rug YouTube channel alone is worth $8.81 million.
• Youtubers.me (2024): Provides a broad range of $3.65 million to $21.9 million, but notes this is based solely on YouTube ad revenue, excluding other income streams.
• StartupBooted (March 2025): Projects $16.65 million in 2024, with a speculative $22 million in 2025, citing YouTube, brand deals, and investments. The 2025 projection lacks detailed substantiation.

Why the Discrepancy?

The variation in estimates arises from:

• Limited Scope of Estimates: Youtubers.me’s range is based only on YouTube ad revenue, ignoring other streams like merchandise and real estate.
• Speculative Growth: StartupBooted’s $22 million projection for 2025 assumes significant growth in YouTube earnings and investments, which is not guaranteed.
• Shared Revenue: As a co-owner of FaZe Clan, earnings are split among members, complicating personal net worth calculations.

For this analysis, we consider the $4 million to $16.65 million range as the most credible, with $16.65 million (Net Worth Spot) being the most comprehensive due to its inclusion of multiple income streams. We’ll explore how his wealth aligns with these figures through his assets and ventures.

Sources of FaZe Rug’s Wealth

FaZe Rug’s wealth is derived from a diversified portfolio of income streams and strategic investments. Below, we break down each contributor to his net wealth, using authentic numbers from the provided data.

1. YouTube Revenue

FaZe Rug’s primary YouTube channel, launched in July 2012, is a major income source with 27.6 million subscribers and 9.73 billion views across 2,437 videos as of 2024.

• Ad Revenue:
  • Youtubers.me: Estimates monthly earnings at $41.6K (last 30 days) and $267K over the last 90 days, translating to an annual range of $500K–$1 million.
  • Net Worth Spot: Estimates the channel earns $4.16 million annually, based on $3–$7 per 1,000 views. With over 9.73 billion views, this aligns with industry standards.
  • SocialBlade (via Sportskeeda): Reports $23.2K–$371.2K monthly and $278.4K–$4.5 million annually.
  • StartupBooted: Estimates $235K–$3.8 million annually, with daily earnings of $4,660–$14,000.
• Other Channels: FaZe Rug Games (887K subscribers, 18.42 million views) and All Grown Up (428K subscribers, 9.44 million views) add smaller but notable revenue, likely $50K–$100K annually combined.
• Impact on Wealth: YouTube ad revenue contributes $1–$4 million annually to FaZe Rug’s net wealth, forming a significant portion of his liquid assets.

2. Brand Sponsorships and Endorsements

FaZe Rug’s influence across platforms makes him a prime candidate for brand deals.

• Instagram Earnings: Sportskeeda reports $400–$3,000 per sponsored post on Instagram, where he has 7 million followers. With a few posts monthly, this could yield $5K–$36K annually.
• Major Deals: StartupBooted highlights a multi-million-dollar deal with G FUEL, including sponsorships, co-branded products, and an equity stake. Other partnerships include Nissan, SCUF Gaming, SteelSeries, GetRhinoShield, Goat App, WeAreGelBlaster, and DragonCity.
• Impact on Wealth: Brand deals likely contribute $500K–$2 million annually, depending on the frequency and scale of partnerships, adding significantly to his liquid wealth.

3. Merchandise Sales

As a co-owner of FaZe Clan, FaZe Rug benefits from merchandise sales through the FaZe store and his own ventures.

• FaZe Clan Merch: StartupBooted notes FaZe Clan’s co-branded products generated $75 million in gross revenue between 2022 and 2023. Items include sweatshirts, hats, gaming accessories, and decor.
• 1UP Candy: FaZe Rug launched this Gen-Z-targeted candy brand with Matt Weiss, using private funding. It started as a direct-to-consumer business, later expanding to physical stores, with partnerships like Cash App for exclusive products.
• Impact on Wealth: Assuming a shared profit margin of 20–30% on FaZe Clan merch, FaZe Rug’s share could be $1–3 million annually. 1UP Candy’s revenue is less clear but likely adds $100K–$500K annually, contributing to both liquid and illiquid wealth.

4. FaZe Clan Ownership

FaZe Rug’s role as a co-owner of FaZe Clan, acquired by GameSquare Holdings in 2023, is a significant wealth driver.

• Tournament Winnings: Sportskeeda reports FaZe Clan earned over $9 million from tournament winnings, such as the PGL Antwerp Major by the CS: GO roster. Shared among owners, FaZe Rug’s portion could be $1–2 million over recent years.
• Revenue Growth: StartupBooted notes FaZe Clan generated $138 million in combined revenues in 2022, with plans to cut $18 million in costs. FaZe Rug’s ownership stake likely contributes $1–3 million annually to his wealth.
• Impact on Wealth: FaZe Clan ownership adds $2–5 million to his illiquid wealth through equity and shared profits, with potential for growth as the organization expands.

5. Real Estate Investments

FaZe Rug has made strategic investments in real estate, focusing on long-term wealth building.

• Property Portfolio: StartupBooted reports he owns 13 apartment rental units, aiming to expand to 100 properties. These generate passive income through rent, managed by a property manager.
• Residence: Sportskeeda notes he purchased a 6,714-square-foot, 7-bedroom house in Poway, California, for $4.4 million.
• Investment Strategy: FaZe Rug saves half his earnings to invest in properties, believing they will appreciate over time. He stated, “A property will go up in value over time… When I’m 40, 50, I’m going to have those paid off and be chilling.”
• Impact on Wealth: Rental income from 13 units, assuming $2K–$3K per unit monthly, could yield $312K–$468K annually. The Poway house is a valuable asset, potentially appreciating to $5–6 million.

6. Other Ventures

• Twitch Streaming: Sportskeeda reports FaZe Rug earned approximately $3.50 per subscriber on Twitch, with 500K followers, likely generating $50K–$100K annually during active streaming periods.
• Music and Appearances: FaZe Rug has ventured into music, releasing tracks, and appeared in shows like Ridiculousness and the movie Crimson, adding smaller income streams (likely $50K–$100K annually).

Assets Contributing to Net Wealth

FaZe Rug’s net wealth includes both liquid assets (cash, earnings) and illiquid assets (real estate, business equity). Below is a breakdown based on available data:

• Liquid Assets:
  • Cash from YouTube, Sponsorships, and Merch: Likely $3–5 million in savings and accessible funds, assuming conservative spending and reinvestment.
  • Real Estate Income: $312K–$468K annually from rental units, adding to his cash flow.
• Illiquid Assets:
  • FaZe Clan Equity: A co-ownership stake could be worth $5–10 million, given the organization’s $138 million revenue and global expansion.
  • Real Estate: The Poway house ($4.4 million, potentially $5–6 million with appreciation) and rental units (valued at $2–3 million assuming $150K–$200K per unit).
  • 1UP Candy Equity: Likely $500K–$1 million, depending on its valuation and growth.
• Luxury Assets:
  • Car Collection (Sportskeeda): Includes a Lamborghini Huracan Evo Custom ($270K), Lamborghini Urus ($300K), Mercedes AMG G-63 ($200K), Range Rover SV Autobiography ($220K), and Tesla Model X Performance ($99K), totaling $1.09 million.

Total Estimated Net Wealth (2024): Combining liquid and illiquid assets, FaZe Rug’s net wealth likely ranges from $10–$16 million, aligning with Net Worth Spot’s $16.65 million estimate when accounting for conservative valuations. Higher figures like $22 million require speculative growth assumptions.

How FaZe Rug Built His Wealth

FaZe Rug’s journey from a gaming enthusiast to a multi-millionaire is rooted in strategic decisions and adaptability:

1. Early YouTube Beginnings (2008–2014):
   • Started with his brother Brandon on the channel “fathersonchaldean” in 2008, later launching his own channel in 2012 focused on Call of Duty gameplay.
   • Spent 10 hours daily gaming, building an audience through consistent uploads despite being socially awkward.
2. Viral Breakthrough and Diversification (2014–2015):
   • Shifted to prank videos, with the “Cocaine Prank” gaining 8.9 million views, helping him reach 1 million subscribers by October 2015.
   • Added vlogs featuring his family and dog Bosley, broadening his appeal. His parents allowed him to take a semester off college after his first $11,000 YouTube payment.
3. Joining FaZe Clan (2013–2017):
   • Joined FaZe Clan in January 2013 after an invite from FaZe Twist, becoming a co-owner in 2017.
   • Hit 10 million subscribers by September 2018, earning a Diamond Play Button, and surpassed 1 billion views by July 2017.
4. Business Ventures and Investments (2017–Present):
   • Expanded into merchandise, brand deals (e.g., G FUEL), and 1UP Candy.
   • Invested in real estate, focusing on long-term appreciation and passive income.
5. Entrepreneurial Mindset:
   • Diversified content to include vlogs and pranks, increasing engagement.
   • Leveraged FaZe Clan’s platform for global reach, securing high-value sponsorships and tournament winnings.

Challenges and Controversies

FaZe Rug’s wealth-building journey faced hurdles:

• Controversies: Sportskeeda notes he’s been involved in several controversies, likely related to prank videos, though specifics aren’t detailed. These may have temporarily impacted sponsorships.
• Early Financial Mistakes: StartupBooted mentions early financial missteps, leading to his current disciplined approach of saving half his earnings.
• YouTube Algorithm Risks: Changes in YouTube’s monetization policies could affect ad revenue, though its diversified income streams mitigate this risk.

These challenges highlight FaZe Rug’s resilience, as he pivoted to multiple revenue streams and adopted a cautious financial strategy.

Comparison to Other YouTubers

To contextualize FaZe Rug’s wealth:

• MrBeast: Net worth of $100 million, driven by massive YouTube revenue and Feastables. MrBeast’s scale far exceeds FaZe Rug’s.
• Dream: With 32.3 million subscribers, Dream’s net worth is likely higher, potentially $30–$50 million, due to Minecraft content and sponsorships.
• FaZe Clan Peers (Sportskeeda): FaZe Banks ($16 million), FaZe Kay ($6 million), FaZe Temper ($5 million). FaZe Rug’s $10–$16 million places him among the top earners in FaZe Clan.

Future Wealth Potential

FaZe Rug’s wealth is poised for growth due to:

• YouTube Growth: With subscribers expected to hit 27.5 million by March 2025 (StartupBooted), ad revenue could increase to $5 million annually.
• FaZe Clan Expansion: Plans for Eastern Europe and Middle East markets, plus the Esports World Cup stipend, could boost his equity value.
• Real Estate: Expansion to 100 properties could generate $2–$3 million annually in rental income.
• New Ventures: 1UP Candy and future projects may add new revenue streams.

Risks include market saturation, YouTube algorithm changes, or economic downturns affecting real estate and sponsorships.

Conclusion

FaZe Rug’s net wealth, estimated at $10–$16 million in 2024, reflects his journey from a gaming YouTuber to a diversified entrepreneur. Through YouTube ad revenue, brand sponsorships, FaZe Clan ownership, merchandise, real estate, and ventures like 1UP Candy, he has built a robust financial empire. While estimates like $22 million are speculative, his current wealth underscores his business acumen and adaptability. As he continues to grow his brand and investments, FaZe Rug’s net wealth is likely to rise, solidifying his status as a leading digital creator.