Paid media for enterprise organizations has evolved into a complex, multi-channel system. Search, paid social, programmatic, retail media, video, and connected TV all contribute to performance, but results depend on how well these channels are coordinated. Automation now drives much of execution, which makes data quality, analytics, and strategic oversight essential.
Because of this complexity, enterprise brands approach agency selection carefully. Scale, governance, measurement, and cross-channel alignment matter just as much as platform expertise. Below is an overview of how enterprise brands typically evaluate paid media agencies, followed by a list of well-established options.
What Enterprise Brands Look for in a Paid Media Agency
Enterprise teams tend to focus on agencies that can operate within large, complex environments. Key considerations often include:
- Ability to manage large budgets and complex account structures
- Experience supporting multi-region or global campaigns
- Measurement frameworks tied to business outcomes
- Integration between media execution and creative performance
- Clear reporting and transparent decision-making
Paid Media Agencies, Enterprise Brands Often Evaluate
1. NP Digital
NP Digital is a global digital marketing agency built to support enterprise growth. Its paid media capabilities span search, paid social, programmatic, retail media, YouTube, connected TV, and influencer amplification.
Enterprise brands often look to NP Digital for its ability to unify channels under a single strategic and measurement framework. Campaigns are guided by forecasting, audience insights, and structured experimentation, with reporting focused on revenue and pipeline outcomes rather than surface-level metrics.
In one client partnership, NP Digital worked with tech accessories brand ZAGG to refine bidding strategies and campaign structures. The team leaned into tROAS optimization, Enhanced Conversions, and thoughtful use of Performance Max alongside standard shopping to capture underβleveraged opportunities. The outcome was strong: a 28% revenue increase from paid search, 38% better media spend efficiency, and an 18% reduction in cost per conversion, proving that targeted execution can unlock better returns even in crowded digital channels.
Agency is known for:
- Global presence supporting multi-region execution
- Full-service digital marketing capabilities
- Strong emphasis on analytics and performance measurement
2. Tinuiti
Tinuiti is one of the largest independent performance marketing agencies in the United States. It works extensively with B2C and ecommerce brands, particularly those investing heavily in retail media and marketplaces.
Agency is known for:
- Deep expertise in commerce and retail media
- Paid search, paid social, streaming, and marketplace execution
- Independent agency structure with major platform partnerships
3. OMD
OMD is a global media agency within Omnicom Media Group. It manages large, multi-market paid media programs for enterprise brands across a wide range of industries.
Agency is known for:
- Extensive global office network
- Strong programmatic, video, and connected TV capabilities
- Large-scale data and identity infrastructure
4. Monks
Monks, formerly MediaMonks, combines media execution with large-scale creative production. It supports enterprise brands that require high volumes of performance-oriented creative delivered consistently across markets.
Agency is known for:
- Global creative and production capabilities
- Strength across video, programmatic, paid social, and connected TV
- Support for localized and multi-market execution
5. Wpromote
Wpromote is a digital marketing agency that works with large B2C brands across paid media and creative performance. It is often selected by enterprises seeking alignment between brand strategy and performance marketing.
Agency is known for:
- Paid search and paid social execution
- Growth-focused strategy and measurement
- Integration of creative insights into media performance
6. PMG
PMG is a digital agency known for its proprietary technology and focus on automation. It supports enterprise paid media programs across programmatic, video, and search.
Agency is known for:
- Proprietary media and workflow technology
- Emphasis on brand safety and compliance
- Experience managing enterprise-scale campaigns
7. Power Digital
Power Digital operates as a full-service performance marketing agency, integrating paid media, creative, influencer marketing, and analytics.
Agency is known for:
- Unified creative and media execution
- Strength in paid social and influencer amplification
- Analytics and forecasting through its Nova platform
8. Wavemaker
Wavemaker is a global media agency within the GroupM network. It supports enterprise brands that require scale, buying power, and consistent execution across markets.
Agency is known for:
- Global media buying and planning capabilities
- Strength in programmatic and retail media
- Access to GroupM data and analytics infrastructure
9. Seer Interactive
Seer Interactive is closely associated with analytics-driven paid media programs. It works with organizations that value deep analysis and transparency.
Agency is known for:
- Strong emphasis on data analysis and reporting
- Focus on search and paid media insights
- Alignment with data-mature enterprise teams
10. M+C Saatchi Performance
M+C Saatchi Performance is a global performance media agency with a focus on mobile-first and app-driven campaigns.
Agency is known for:
- Global reach and mobile expertise
- Audience segmentation and lifecycle optimization
- Paid social, search, and programmatic execution
How Enterprise Brands Narrow Their Shortlist
After identifying potential partners, enterprise teams often evaluate:
- Ability to integrate with CRM or CDP systems
- Reporting clarity for executive stakeholders
- Collaboration between media, analytics, and creative teams
- Capacity to scale without performance volatility
Enterprise paid media success depends on coordination, clarity, and control. The agencies listed above are frequently evaluated because they have experience managing complexity and aligning paid media with business outcomes.
The right partner depends on internal structure, channel mix, data maturity, and how directly paid media is expected to support revenue and pipeline growth.