Steve Will Do It, whose real name is Stephen Deleonardis, has become a prominent figure in online entertainment. He’s known for his daring challenges, collaborations with the NELK Boys, and various business ventures. This article delves into Steve Will Do It’s net wealth, exploring the various factors that contribute to his financial standing.
Key Questions Answered
- What is Steve Will Do It’s net wealth? Steve Will Do It’s net wealth is estimated to be around $5 million.
- How does Steve Will Do It make his money? His income is derived from a variety of sources, including YouTube, social media sponsorships, merchandise sales (Full Send), his hard seltzer brand (Happy Dad), and cryptocurrency investments.
- What are his notable assets? He owns luxury real estate, including properties in Los Angeles and Miami, and has a collection of high-end cars.
Stephen Rocco Deleonardis, born August 26, 1998, in Oviedo, Florida, is a YouTuber, content creator, and social media influencer known as Steve Will Do It. His bold, comedic persona and willingness to take on extreme challenges—ranging from eating contests to high-stakes pranks—have earned him millions of followers. As a key member of the NELK Boys, Steve has built a financial empire through diverse income streams, strategic investments, and a lavish lifestyle that captivates his audience.
2. Net Wealth Breakdown
As of 2025, Steve Will Do It’s net wealth is estimated to be between $4 million and $5 million. This figure accounts for his liquid assets (cash, investments), physical assets (real estate, cars), and business equity. His wealth stems from:
- Social Media Earnings: Ad revenue, sponsorships, and subscriptions across platforms like YouTube, Instagram, and Rumble.
- Business Ventures: Co-founding Happy Dad Seltzer and profiting from Full Send merchandise.
- Cryptocurrency: Investments in Bitcoin and NFT projects.
- Real Estate and Assets: High-value properties and a luxury car collection.
Annual income estimates range from $500,000 to $1 million, reflecting his diversified revenue streams and ability to adapt after setbacks like his 2022 YouTube ban.
3. Primary Income Streams
Social Media and Content Creation
Steve’s rise to fame began with extreme challenge videos on YouTube and Instagram, amassing millions of views. Despite his main YouTube channel being banned in 2022 for violating community guidelines (likely due to gambling-related content), he pivoted to:
- Rumble: With over 300,000 subscribers, Steve earns through subscriptions and ad revenue.
- Instagram: Sponsored posts and brand deals generate significant income, leveraging his 4 million+ followers.
- Collaborations: Partnerships with influencers like the NELK Boys, TFUE, and Andrew Tate boost his visibility and earnings.
His social media presence remains a cornerstone of his wealth, with estimates suggesting $100,000–$300,000 annually from sponsorships alone.
Business Ventures
Steve has diversified his income through entrepreneurial ventures, notably:
- Full Send Merchandise: As part of the NELK Boys, Steve profits from this apparel brand, which generates millions annually through limited-edition drops and collaborations. The brand’s success lies in its cult-like following and clever marketing.
- Happy Dad Seltzer: Co-founded by Steve, this hard seltzer brand has exploded in popularity across the U.S. and Canada. With retail availability and influencer-driven campaigns, Happy Dad contributes an estimated $1–2 million annually to Steve’s wealth.
- Other Ventures: Steve has explored smaller projects, including event appearances and branded content, further padding his income.
Cryptocurrency Investments
Steve is an early adopter of cryptocurrencies, particularly Bitcoin, and has capitalized on the crypto boom. Key highlights include:
- Bitcoin Holdings: While exact figures are undisclosed, his strategic investments have significantly boosted his wealth, especially during Bitcoin’s peak periods.
- NFT Ventures: In 2022, the NELK Boys’ NFT collection sold 10,000 digital cards for approximately $23 million. Steve’s share of this revenue likely added $1–2 million to his net wealth.
- Crypto Gambling Affiliations: Steve has been linked to platforms like Roobet, earning commissions per bet through referrals. Though controversial and legally murky, these affiliations have reportedly generated millions.
4. Assets and Lifestyle
Real Estate Portfolio
Steve’s real estate investments reflect his wealth and taste for luxury:
- Los Angeles, California: A high-end property valued at approximately $3–5 million, serving as his primary residence.
- Miami, Florida: A $2 million penthouse condo purchased in 2021, featuring stunning balcony views.
- Las Vegas, Nevada: A luxurious home with custom features like an expansive closet and premium amenities, estimated at $2–3 million.
These properties not only serve as homes but also as investment assets, appreciating in value over time.
Luxury Car Collection
Steve’s car collection, worth over $2 million, is a hallmark of his lavish lifestyle. Notable vehicles include:
- Rolls-Royce Cullinan: Valued at approximately $350,000.
- Lamborghini Huracan (Happy Dad Edition): Customized, worth around $350,000.
- Ferrari: Estimated at $300,000.
- Custom Maybach Van and Sprinter: Combined value of $600,000.
- Range Rover and GTO: Additional vehicles totaling $300,000.
Extravagant Lifestyle
Steve’s lifestyle is defined by excess and generosity:
- Travel and Vacations: He spends heavily on exclusive trips, with past vacations costing hundreds of thousands.
- High-Stakes Gambling: Casino experiences and online gambling have reportedly cost (and earned) him millions.
- Fashion and Accessories: Steve invests in high-end fashion, from designer clothing to luxury watches, aligning with his public persona.
5. Philanthropy and Public Image
Steve’s generosity sets him apart from many influencers. He has given away over $2 million in cash, cars, and homes to fans and those in need. These acts, often documented on social media, enhance his brand while humanizing his larger-than-life persona. Examples include:
- Gifting cars to fans during live streams.
- Donating to community causes, though specifics are less publicized.
His philanthropy, while genuine, doubles as a marketing tool, driving engagement and loyalty among his audience.
6. Challenges and Controversies
Steve’s career hasn’t been without hurdles:
- YouTube Ban (2022): His channel’s removal forced a pivot to alternative platforms, temporarily impacting earnings.
- Legal Issues: Arrests for disturbing the peace, including a 2021 incident at a Mississippi Target store, have tarnished his image.
- Crypto Gambling Controversy: Affiliations with unregulated platforms like Roobet drew scrutiny from creators like Coffeezilla, raising ethical questions.
Despite these challenges, Steve’s resilience and adaptability have sustained his wealth and relevance.
7. Future Wealth Projections
Looking ahead to 2026 and beyond, Steve’s net wealth is poised to grow:
- Happy Dad Expansion: The seltzer brand’s increasing market share could push annual revenue higher.
- Crypto Market Recovery: A bullish crypto market could multiply his Bitcoin and NFT holdings.
- New Ventures: Potential projects, such as additional merchandise lines or media deals, may diversify his income further.
Estimates suggest his net wealth could reach $6–8 million by 2026, assuming continued growth and no major setbacks.
8. FAQs
What is Steve Will Do It’s real name?
Stephen Rocco Deleonardis.
How did Steve Will Do It get famous?
Through extreme challenge videos on YouTube and Instagram, later amplified by his NELK Boys collaboration.
What businesses does Steve own?
He co-owns Happy Dad Seltzer and profits from Full Send merchandise, alongside crypto and real estate investments.
Why was Steve banned from YouTube?
For violating community guidelines, likely related to gambling and promotional content.
What is Steve’s most valuable asset?
His real estate portfolio, particularly the Los Angeles property, valued at $3–5 million.
9. Conclusion
Steve Will Do It’s net wealth of $4–5 million in 2025 reflects his journey from a small-town prankster to a savvy entrepreneur. Through social media, business ventures, cryptocurrency, and high-value assets, he has built a financial empire that thrives on bold risks and relentless hustle. His lavish lifestyle, marked by luxury properties, exotic cars, and generous giveaways, captivates fans while fueling his brand. As Steve continues to innovate and adapt, his wealth is set to climb, cementing his status as a digital-era icon.